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The Sekonda Story

Established in 1966, Sekonda started out as a British brand offering a collection of mechanical watches originally manufactured in Russia. 

With extensive marketing campaigns and superb customer service, Sekonda soon became a household name. 

The introduction of the quartz movement saw manufacture move to Hong Kong and allowed Sekonda to introduce more fashionable styles. 

In 1978, Sekonda sold 1 million watches in a year – only the second brand ever to have done so.